This is an idea that is similar to my recent post about "makeovers" and transformation stories. Reporters know January is prime-time for people to make a fresh start and re-invent something about their work or their life. To that end, story angles built around "RESOLUTIONS" may catch their eye at this time of year. Are Read more about Resolutions Experts Wanted[…]
Here is Day Three in my series of 12 Pitch Formulas: Pitch Formula: "_______ easy ways to fight ____________" Examples: Five easy ways to fight a bad job performance review. Three easy ways to fight a traffic ticket and win. The examples are mine. The formulas are from Radio Publicity expert Alex Carroll, courtesy of Read more about 12 Days of Pitches – Day Three[…]
Here's the next formula in my 12 Days of Pitches series: Day Two – Pitch Formula: "How to ________ without ____________" Examples How to get into a top college without having the best grades. How to plan a dream wedding without driving everyone crazy. The formulas are from Radio Publicity expert Alex Carroll, courtesy of Read more about 12 Days of Pitches – Day Two[…]
For the next 12 days I'm going to post tried and true Pitch Formulas to help you craft a great hook for radio and TV interviews. The formulas are from Radio Publicity expert Alex Carroll, courtesy of Steve Harrison, the publisher of the Radio and Television Interview Report who just launched the free service ReporterConnection.com. Read more about 12 Days of Pitches – Day One[…]