Who Cares about Your Message?

One of the fundamental questions a journalist will ask when they are considering whether to do a story is: Who Cares? I am not trying to be flip or sarcastic. A producer, reporter or editor may say it to you or simply think it to themselves.  That's because when you’re producing for television, radio or Read more about Who Cares about Your Message?[…]

Guest Blogging for Visibility

Contributing guest posts to successful blog sites is an excellent way to make a name for yourself as an expert in your field..  Guest posts on popular sites give you exposure and build credibility. Of course, you’ll want a body of work of your own online before you start offering guest posts.  Any top blogger Read more about Guest Blogging for Visibility[…]

Media Lists Made Easy

Every online marketer has heard the manta, "The money is in the list."   When it comes to getting publicity, it's a similar story.  The opportunity is in the list.  You want to create a quality up-to-date list of targeted media contacts to pitch your ideas to and since reporters, editors and producers move around Read more about Media Lists Made Easy[…]

Talk Radio wants YOU!

I often talk about TV and online video but don't forget radio. Tap into radio talk shows on-air and online and pitch them for publicity interviews. Radio talk producers often need to fill several hours a day so they're always on the look-out for great guests. There are shows for just about every topic reaching Read more about Talk Radio wants YOU![…]