Step Up as a Media Authority Now

“You are what you do, not what you say you’ll do.”  – C.G. Jung Good intentions and planning are wonderful and necessary, but often experts, entrepreneurs, coaches and consultants get stuck in a “getting ready to get ready” mode.  We put barriers in our minds, telling ourselves we’ll be ready once we have more training, Read more about Step Up as a Media Authority Now[…]

5 Steps to Brand YOU Visibility

Here’s a basic framework to begin to create a personal publicity plan.  As I often say, there is a formula to fame and while individual media tactics may differ, the foundational steps are the same.  Consider these 5 “big” questions as you chart your course. 1- What is Your Goal? Before you take a road trip, Read more about 5 Steps to Brand YOU Visibility[…]

Beating the Entrepreneur’s Curse

“What Gets Measured Gets Managed.” ~ Peter Drucker I’ll be the first to admit that I don’t spend a lot of time crunching numbers in my business.  My darling retired accountant husband pays the bills and I often joke that I am “innumerate.” But keeping track of numbers is an important aspect of maintaining and Read more about Beating the Entrepreneur’s Curse[…]

Media Content: Don’t Make it All About You

Whether your media expert platform involves a blog, a book, producing videos, webinars, podcasts, articles, press releases, a digital magazine or some other type of consistent digital marketing content, you want to guard against focusing it on only your own accomplishments, wants and needs.  I encourage you to adjust your thinking and take the “ME” Read more about Media Content: Don’t Make it All About You[…]