Pick Up the Phone

Last week I talked about writing press releases and why fear of writing one or not having a release shouldn't stop you from going after publicity. Got a story?  Pick up the telephone. Every day people without a press release get a story covered with a verbal pitch.  If you're targeting the right media and Read more about Pick Up the Phone[…]

Need Publicity? Get 26 Ideas Free!

I'm a big fan of Joan Stewart, aka The Publicity Hound.  She really knows her stuff and is always on the look-out for great ideas to help you attract publicity for your business, product, service or cause.  Her blog is one of my "must-reads." Right now, Joan is offering a valuable free ebook with 26 Read more about Need Publicity? Get 26 Ideas Free![…]

You Can Write a Press Release

Aspiring publicity seekers often stop themselves before they begin because they don’t have a press release, are afraid to write one or don’t know what to do with one. Don’t let that be a barrier.  Writing a release will take a little time but it doesn’t have to be complicated. To get started, do an Read more about You Can Write a Press Release[…]

Gaga and Branding

What could singer Lady Gaga and Apple, Inc. possibly have in common?   According to this article at Bnet, while their approaches are different, they both know and apply the power of these five branding secrets. It's a fun read. Here is my summary of the five points: Nurture and grow your fan base Be technically Read more about Gaga and Branding[…]