If you have never done a media interview before, a good place to start is with radio interviews. You can get started as a guest expert, doing interviews over the telephone, from the convenience of your home or office. With phone interviews, you don’t have to worry about getting into a studio (although you may Read more about How to Get Free Publicity with Radio Interviews[…]
Conducting free expert interviews with audio or video is an excellent way to position yourself as an expert online. That may sound funny since all you’re doing is asking questions, but believe me, it's powerful. Creating a conversation with questions is a skill and when you bring out the best in your guests through engaging Read more about Interview Experts to Boost Your Authority[…]
New technology has given experts of all kinds many more media opportunities to be seen and heard. They can appear in their own videos, on Skype interviews, podcasts, Internet radio, Web TV as well as do traditional broadcast interviews. But professionals have to bring more to the table than simply their wealth of knowledge and Read more about When Knowing Your Stuff is Not Enough[…]
It’s said most people have at least one or two books in them and as I’ve often written, adding the title author to your name can do wonders for your personal brand and digital media positioning. Authoring a book will, among other things, build your credibility and expert status, open the door to speaking engagements Read more about Reluctant Writers Can Still Become Book Authors[…]