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Celebrities, politicians and other public figures have long turned to high powered public relations agencies and paid big bucks to salvage a scandal-damaged career and polish a tarnished image.
Now, a whole industry has grown to help the rest of us – companies large and small, as well as individuals – safeguard a good reputation on the web and neutralize the forces that can unjustly trash it with a few keystrokes. (I’m not talking about legitimate criticism. If you or your company are behaving badly, that’s fair game.)
An article in last week’s Philadelphia Inquirer can get you up to speed on the issue of reputation management and what online information can mean to your future.
Anyone involved in social media and other online pursuits has a body of information accumulating about them on the Internet. Thinking like a publicist to strategically develop and maintain a stellar reputation can help keep your good name from becoming a google search nightmare for years to come.