I’ve spent most of my professional life as a TV storyteller. Sharing stories is one of the most effective communication tools around. Now, it’s easier than ever to get out your story with online video, social media, blogging, etc. Stories can inspire, motivate, entertain, teach – among other things.
Here’s a link to an excellent New York Times article about Storytelling in Business and the reader comments also offer valuable insights and resources.
http://boss.blogs.nytimes.com/2011/03/17/trying-to-connect-with-customers-tell-a-story/
What’s Your Story?