Cool Content Creation Tool

Need help coming up with ideas?   Try this free online tool called Portents Content Idea Generator: You type in a subject and it keeps spitting out headlines to make you think.  You can get all kinds of story ideas from its formulas.  They are similar to the media pitch formulas I shared on this Read more about Cool Content Creation Tool[…]

Gifts and Reporters

Most of the time sending a gift to a reporter is a bad idea.  Journalists don’t take gifts.   All news organizations have ethics policies about accepting gifts.  Some won’t even let their reporters drink a free soda or cup of coffee, if it is offered by a source or a potential source (which means just Read more about Gifts and Reporters[…]

Holidays Come in all Shapes and Sizes

A good way to get publicity is to link your "news" to a holiday of some sort.  Use the calendar to spot all the traditional ones for next year.  Circle them and map out your story pitching strategy.  Also get familiar with off-beat commemorations, awareness and theme days and months that could attract media attention.  Read more about Holidays Come in all Shapes and Sizes[…]

News You Can Use – December 2009

You can certainly pitch stories about hot last-minute gifts, holiday eating, or how to behave at the office party, but why not get everyone thinking about all the changes they plan to make in the New Year?   The message is you can be Healthier, Wealthier and Wiser in 2010 and here's how!  Think of all Read more about News You Can Use – December 2009[…]