I’ve been seeing a lot of bad video lately. Unintentionally bad video that either is unwatchable for technical reasons and/or is embarrassingly bad in its content and execution. Marketers say Content is King and will overcome other deficits but they are talking about quality content . Not any old content you can slap up on Read more about Why NO Video is Better than BAD Video[…]
The unofficial start of the summer season is here and we are rapidly approaching the six month mid-point of 2013. Before the hot and hazy, lazy days of summer and vacation time kick in, you may want to change things up in your business. June is an excellent time to take stock of what you Read more about Before Summer Break: Do a Business Review and Mid-Year Tune Up[…]
It's here! As I promised last week, a new media contact list service is now available online. It's called Key Media Contacts and it's geared to giving small businesses affordable access to quality lists of journalists and bloggers so the businesses can effectively handle their own PR and generate valuable publicity. It was developed by Read more about New Media List Service Launched![…]
Getting publicity for your business, your book, your cause or yourself is easier when you present a unique brand. Here’s some great advice from publicity expert Drew Gerber: A Little PR Can Go a Long Way By L. Drew Gerber Hiring a publicist or doing your own PR isn’t something most small business owners or Read more about Brand Your Business for Stand Out PR[…]