How to Work (with) the Media

I often talk about the value of getting “free” publicity to promote yourself, your business, or your cause, but free doesn’t mean effortless. You need to do your homework and reach out to the media with an irresistible story pitch. Today I have a guest article to help you do it right from PR expert Read more about How to Work (with) the Media[…]

Social Media for Authors and Writers

Here’s a terrific guest post from Drew Gerber, the CEO of and creator of   While it’s aimed at the authors and writers among us, this is timeless advice for anyone who wants to effectively balance the personal and the professional in their online relationships.  Enjoy! Keep a Personal Touch Online Social Networking Tips Read more about Social Media for Authors and Writers[…]