More than half way through my series of Pitch Formulas to start your year off right. This one involves using the name of a famous person or group. Media is always interested in celebrities. This pitch connects them to a talent, characteristic or knowledge anyone would like to have. Formula: "What you can learn from Read more about 12 Days of Pitches – Day Eight[…]
Here's another entry to perk up your Pitch Power in the year ahead. It's part of a series of 12 classic formulas you can use to come up with a great hook for radio and TV interviews. Everyone likes to save money so if you can apply your expertise to putting money in their pocket Read more about 12 Days of Pitches – Day Seven[…]
This is the next Pitch Formula, sixth in my 12 part series running from Dec 26 – Jan 6. There’s a bit of a dispute about when the official 12 Days of Christmas are, but these are mine. The formulas are from Radio Publicity expert Alex Carroll, courtesy of Steve Harrison, publisher of the Radio Read more about 12 Days of Pitches – Day Six[…]
Here's the fifth Pitch Formula, my equivalent of the song's 5 Golden Rings. It's the "fair play – getting your fair share" formula. Build the pitch around why some person or group is being shortchanged and what they can do about it. Formula: "Is/Are ________ getting more ________ than you are? ____ things you can Read more about 12 Days of Pitches – Day Five[…]