Experts and Authors, do you have a press kit? Is it available online? Putting your vital details into an electronic media kit can save journalists, bloggers and you a lot of time and energy. You can DIY a kit or use a services like Online PressKit 24/7 Media people are busy working to meet deadlines Read more about 7 Online Press Kit Must-Haves[…]
Here’s a guest post from a colleague, PR expert Drew Gerber, with some steps to turn the Internet into your own powerful PR machine. Increase Awareness and Boost Exposure Online By L. Drew Gerber It’s no secret that the PR and marketing game is ever changing and that positioning yourself to be found online is Read more about Boost Your Online Visibility[…]
A Tip of the Hat to Susan Young of Get In Front Communications for this video on YouTube about how to power-up your press releases and media pitches. It's full of excellent advice.
Everyone knows the best way to get somewhere you've never been is to follow a map. Approaching the media for publicity is no different. You need to create a plan. Here's a guest post from Storyteller to the Media Michelle Tennant to help you get pointed in the right direction. Keeping Your Eye on the Read more about Make a Roadmap to Reporters[…]