Experts and Authors, do you have a press kit? Is it available online? Putting your vital details into an electronic media kit can save journalists, bloggers and you a lot of time and energy. You can DIY a kit or use a services like Online PressKit 24/7 Media people are busy working to meet deadlines Read more about 7 Online Press Kit Must-Haves[…]
You've heard this before – journalists generally work on tight deadlines. If a reporter is interested in doing your story, they want all the background information they could possibly get right now. If you're actively pitching to build your business with free publicity, give them what they want, when they want it. Snail mail is Read more about Be Media-Smart with an Online Press Kit[…]
Start your publicity-seeking week right with a great guest post from Publicity Expert Drew Gerber. This one highlights a tried and true strategy..tying your "news" to what's happening now. Thank you, Drew! Using Breaking News to Break Into the Media By L. Drew Gerber Breaking news is news in the truest sense of the Read more about Break into the Media with Breaking News[…]