Last week we were treated to (or maybe endured) an endless news cycle about Miley Cyrus’ twerking performance at the MTV VMA’s. Now interviews and articles will extend the buzz into this week and beyond. This is nothing new. It is one of the ways pop culture publicity works. A celebrity makes news through outrageous Read more about Newsjacking, Miley and the VMAs[…]
Simply producing and posting a video online is not enough. Once your video is done, you want to put on your Video Marketing Hat to get the most out of the video. Post it on YouTube, Vimeo and other video sharing sites as well as on social media sites plus your website and/or blog. YouTube Read more about Showcase Your Videos on your Blog and Beyond[…]
Often people want to get started with online video marketing but are reluctant to be in their own videos. If you are an expert or authority, you will miss a lot of opportunity by staying behind the scenes. As my friend media coach Ruth Sherman says, "Get Over It!" If you want to be a Read more about Why Experts and Authorities Need On-Camera Videos[…]
The Tony Awards on Sunday night reminded me how much I love live performances of all kinds, whether it’s opera, ballet, plays or musical theater. One of my favorite Broadway musicals is “A Chorus Line.” The story gives a back stage view of the ambitions and confessions of a group of professional dancers as they Read more about Are You a Singular Sensation Secret? How to Stand Out![…]