Experts and Authors, do you have a press kit? Is it available online? Putting your vital details into an electronic media kit can save journalists, bloggers and you a lot of time and energy. You can DIY a kit or use a services like Online PressKit 24/7 Media people are busy working to meet deadlines Read more about 7 Online Press Kit Must-Haves[…]
You've heard this before – journalists generally work on tight deadlines. If a reporter is interested in doing your story, they want all the background information they could possibly get right now. If you're actively pitching to build your business with free publicity, give them what they want, when they want it. Snail mail is Read more about Be Media-Smart with an Online Press Kit[…]
I often talk about the value of getting “free” publicity to promote yourself, your business, or your cause, but free doesn’t mean effortless. You need to do your homework and reach out to the media with an irresistible story pitch. Today I have a guest article to help you do it right from PR expert Read more about How to Work (with) the Media[…]