Exposure is the name of the game for building your expert credibility and visibility. So how do you go about getting more exposure for yourself to grow your business? My passion is helping clients build media authority and a media expert platform so naturally I recommend creating online media content as the basis of your digital Read more about Media Expert Goal: I See You Everywhere![…]
One of the fundamental questions a journalist will ask when they are considering whether to do a story is: Who Cares? I am not trying to be flip or sarcastic. A producer, reporter or editor may say it to you or simply think it to themselves. That's because when you’re producing for television, radio or Read more about Who Cares about Your Message?[…]
The unofficial start of the summer season is here and we are rapidly approaching the six month mid-point of 2013. Before the hot and hazy, lazy days of summer and vacation time kick in, you may want to change things up in your business. June is an excellent time to take stock of what you Read more about Before Summer Break: Do a Business Review and Mid-Year Tune Up[…]