Newsjacking, Miley and the VMAs

Last week we were treated to (or maybe endured) an endless news cycle about Miley Cyrus’ twerking performance at the MTV VMA’s. Now interviews and articles will extend the buzz into this week and beyond.   This is nothing new. It is  one of the ways pop culture publicity works. A celebrity makes news through outrageous Read more about Newsjacking, Miley and the VMAs[…]

Social Media Blur

A longtime friend and mentor who's a marketing consultant recently told me he is opting out of the Social Media whirl.   He said he made the choice for both personal and professional reasons which he didn't want to go into.  His decision got me thinking.  Miley Cyrus quit Twitter last fall to, "get a personal Read more about Social Media Blur[…]