Tools Change but Relationships Last

This is my 200th post and I’m happy to have Storyteller to the Media, Michelle Tennant do the honors.   She shares some excellent tips for using the latest tools to reach out to the media and I love the title of her article. When I started out as a radio reporter, I wrote my stories Read more about Tools Change but Relationships Last[…]

Make a Roadmap to Reporters

Everyone knows the best way to get somewhere you've never been is to follow a map.  Approaching the media for publicity is no different. You need to create a plan. Here's a guest post from Storyteller to the Media Michelle Tennant to help you get pointed in the right direction. Keeping Your Eye on the Read more about Make a Roadmap to Reporters[…]

Want Publicity? Start a Relationship!

We’re beginning the work week with a terrific guest post from Publicity Pro and Storyteller to the Media, Michelle Tennant. A Love Potion for Media Attraction By Michelle Tennant I’ve worked at building relationships with the media for more than 20 years and over that time I’ve come to realize there are no shortcuts. What Read more about Want Publicity? Start a Relationship![…]