Landing a media interviews is an excellent opportunity to share your expertise with a wider audience, but make sure you prepare to face the media.
Exposure is the name of the game for building your expert credibility and visibility. So how do you go about getting more exposure for yourself to grow your business? My passion is helping clients build media authority and a media expert platform so naturally I recommend creating online media content as the basis of your digital Read more about Media Expert Goal: I See You Everywhere![…]
Getting publicity for your business, your book, your cause or yourself is easier when you present a unique brand. Here’s some great advice from publicity expert Drew Gerber: A Little PR Can Go a Long Way By L. Drew Gerber Hiring a publicist or doing your own PR isn’t something most small business owners or Read more about Brand Your Business for Stand Out PR[…]
Image by T Hall via Flickr Want to avoid that “deer in the headlights” moment? The secret is PRACTICE. Whether you’re facing the camera in a television studio, with a news crew on location or in front of your own web cam or flip camera, you want to be your best self. Some people are Read more about On-Camera Presence[…]