Don’t Fill the Silence

Reporters are not out to get you. People looking for positive publicity often fear that.  When you pitch a story and they bite, what they want is more information to flesh out the pitched idea and craft it into a story.  Still, doing a radio or TV interview is not like having a conversation, no Read more about Don’t Fill the Silence[…]

3 Ways To Avoid Being A Media Dud

I generally like to take the positive approach, but sometimes "What Not To Do" is more effective.  If you don't want to squander your "moment" in a hard-won interview on TV or radio, here are three "Don'ts" to keep in mind.   1. Don't Ramble.  Decide the main message you want to deliver going in. Make sure what Read more about 3 Ways To Avoid Being A Media Dud[…]