Thinking “Beyond Viral”

Image via Wikipedia                               Here's a video from with some great advice from an original and creative YouTube video marketing pioneer! Video Marketing Strategies Beyond Viral Video – A Book By Kevin "Nalts" Nalty  

How Influential Are YOU?

Fast Company magazine is running an online promotion that has some media folks buzzing.   It's an experiment in viral social media marketing called The Influence Project.   I learned about it from Joan Stewart in her excellent Publicity Hound newsletter.  I respect Joan and I like reading Fast Company magazine, so I signed up. Read more about How Influential Are YOU?[…]

Six Months and Counting

Here we are at mid-year.  Where does the time go?  Time to review where you’re at and where you are going with your publicity campaign.  Have you been following the media plan you made in January with monthly activities all laid out?  How’s it going? Didn’t make a plan or didn’t follow it?  It’s not Read more about Six Months and Counting[…]

No Time for Publicity? Need Help?

Sometimes getting your publicity “ducks in a row” can be overwhelming.  It takes time, persistence and a plan to attract the media and generate buzz about yourself and your business. It’s also said that while ducks look like they’re gliding serenely on the surface, they’re actually paddling furiously under the water.  Sometimes, doing all your Read more about No Time for Publicity? Need Help?[…]