Interview Experts to Boost Your Authority

Conducting free expert interviews with audio or video is an excellent way to position yourself as an expert online.  That may sound funny since all you’re doing is asking questions, but believe me, it's powerful. Creating a conversation with questions is a skill and when you bring out the best in your guests through engaging Read more about Interview Experts to Boost Your Authority[…]

Why Experts and Authorities Need On-Camera Videos

Often people want to get started with online video marketing but are reluctant  to be in their own videos. If you are an expert or authority, you will miss a lot of opportunity by staying behind the scenes. As my friend media coach Ruth Sherman says, "Get Over It!" If you want to be a Read more about Why Experts and Authorities Need On-Camera Videos[…]

When Knowing Your Stuff is Not Enough

New technology has given experts of all kinds many more media opportunities to be seen and heard. They can appear in their own videos, on Skype interviews, podcasts, Internet radio, Web TV as well as do traditional broadcast interviews.  But professionals have to bring more to the table than simply their wealth of knowledge and Read more about When Knowing Your Stuff is Not Enough[…]

Get the Expert’s Edge on LinkedIn and Beyond

I was interviewed this afternoon by Donna Serdula of Linkedin-Makeover.com.  It was my first Google Hangout live interview and great fun. (check it out on this page) I made a special offer during the interview:  I will do a 1 to 1 strategy session with you for an hour for 99-dollars.  This consultation is a Read more about Get the Expert’s Edge on LinkedIn and Beyond[…]