Newsjacking, Miley and the VMAs

Last week we were treated to (or maybe endured) an endless news cycle about Miley Cyrus’ twerking performance at the MTV VMA’s. Now interviews and articles will extend the buzz into this week and beyond.   This is nothing new. It is  one of the ways pop culture publicity works. A celebrity makes news through outrageous Read more about Newsjacking, Miley and the VMAs[…]