Managing PR Expectations

I was recently talking to a friend who is a freelance publicist in the Midwest.  Somehow the conversation turned to client expectations. She told me the tale of two clients – one is a woman entrepreneur  with a very small but successful service business.   The business owner gets most of her projects through local advertising Read more about Managing PR Expectations[…]

Brand Your Business for Stand Out PR

Getting publicity for your business, your book, your cause or yourself is easier when you present a unique brand. Here’s some great advice from publicity expert Drew Gerber: A Little PR Can Go a Long Way By L. Drew Gerber Hiring a publicist or doing your own PR isn’t something most small business owners or Read more about Brand Your Business for Stand Out PR[…]

Edgy Brownies Needed Buzz

On Feb. 28, CBS Sunday Morning's Bill Geist featured three entrepreneurs who came up with unique ideas. Watch the story here Big Ideas for Entrepreneurs All three tales are inspiring, but my favorite is the third one about Matt Griffin and his brownie pan.  He was passionate about his product and worked hard to create Read more about Edgy Brownies Needed Buzz[…]

Entrepreneur Amber Singleton Riviere Interview

Amber Singleton Riviere recently launched the new Internet Radio Show, Rock Your Genius.  She is an entrepreneur dedicated to helping other entrepreneurs and small business owners and has carved out online success as a writer, web designer, coach/consultant, podcaster and much more. Amber has a lot going on and she shares her expertise and inspiring Read more about Entrepreneur Amber Singleton Riviere Interview[…]