Create Irresistable Email Subject Lines

I know I wrote about email subject lines recently, but I'm doing a project for a television company right now and cannot believe how many PR professionals seem to put no thought into them at all.  I'm deleting hundreds of pitches everyday without once peeking inside.  The subject lines give me no reason to look Read more about Create Irresistable Email Subject Lines[…]

Email Subject Lines – Open Me!

Image via Wikipedia Most media pitches are sent by email, so how do you make sure YOUR pitch gets opened?  It's not uncommon for journalists to receive 200-500 emails a day.  Who has the time to open and read every one and still get their job done?  Nobody!  That's why the delete key can be Read more about Email Subject Lines – Open Me![…]