These are exciting times to be the Media. You can be both a consumer and CREATOR of digital media more easily than ever. And a hungry audience is waiting to hear from you. Did you notice the latest iPhone/iPad IOS update made the podcast app a pre-installed default app? CommScore reported in August that the Read more about Get Started with Podcasting[…]
My title is meant to be tongue-in cheek because anyone who has heard the “rules” for producing online content has probably, at least briefly, scratched their head and thought, “Huh?” We’re told: Your content has to be compelling. It must be remarkable. Make it sizzle. Make it buzz-worthy. Make it EPIC! Make it influential. Make Read more about How to Make Your Content Remarkable, Compelling, Sizzling and More![…]
“You are what you do, not what you say you’ll do.” – C.G. Jung Good intentions and planning are wonderful and necessary, but often experts, entrepreneurs, coaches and consultants get stuck in a “getting ready to get ready” mode. We put barriers in our minds, telling ourselves we’ll be ready once we have more training, Read more about Step Up as a Media Authority Now[…]
Whether your media expert platform involves a blog, a book, producing videos, webinars, podcasts, articles, press releases, a digital magazine or some other type of consistent digital marketing content, you want to guard against focusing it on only your own accomplishments, wants and needs. I encourage you to adjust your thinking and take the “ME” Read more about Media Content: Don’t Make it All About You[…]