“You are what you do, not what you say you’ll do.” – C.G. Jung
Good intentions and planning are wonderful and necessary, but often experts, entrepreneurs, coaches and consultants get stuck in a “getting ready to get ready” mode.
We put barriers in our minds, telling ourselves we’ll be ready once we have more training, more equipment, more something in place. This ‘getting ready” takes all our focus and can keep us from using media to become visible and recognized as an authority in our field.
A Simple Action Plan
Last week I wrote about the foundational questions for crafting a Personal Publicity Plan. You can read it here. Now let’s look at harnessing the power of media to get your message, products and services in front of your target audience.
A quick jump start could be to write an outline or draw a mind map, sometimes called a spider or wheel diagram, to visualize a plan. A starting example might look like this:
Tactics might include developing a business website and separate personal “celebrity” website, producing a blog or video blog, authoring a book or being featured as an expert in a chapter in a published book, getting media quotes, mentions and interviews online and in print, radio and TV, finding speaker opportunities, etc. Sketch out from each heading a list of steps.
One Action One Focus
Your action details will depend on your goals and strengths. Choose one area to pursue, get out your to-do list and calendar, write down the steps you’ll take daily – weekly – monthly and set a deadline.
Start small. You don’t have to do everything; you can add other tactics incrementally. Often people build massive visibility and credibility as media authorities without ever moving beyond a couple of tactics.
The Key to Success
This is the most important piece of the puzzle. Create monthly newsworthy “events” for yourself and your business. Consistently build buzz to leverage your brand with social media content, in a press release, on your blog, in a video, etc.
Ready, Set, Go!
Recognize your media platform won’t happen overnight and nothing happens without taking the first steps. Don’t get stuck in preparation mode. Make a preliminary Fame Game Plan and take action today.
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Virtual Communication Specialist Janet Vasil is a former award-winning, EMMY®-nominated TV Journalist who teaches business professionals to communicate with impact on-camera, in media interviews, and as public speakers. Contact at http://bit.ly/Talk2Janet