Every online marketer has heard the manta, "The money is in the list." When it comes to getting publicity, it's a similar story. The opportunity is in the list.
You want to create a quality up-to-date list of targeted media contacts to pitch your ideas to and since reporters, editors and producers move around a lot, it can be a big chore to manually keep your lists current and working for you.
Professional publicists generally use media list services that do the legwork for them. These services are very effective and save PR pros plenty of time, but the cost of buying lists and keeping them updated is often out of reach for small business owners and entrepreneurs who are handling their own publicity.
That's why I'm excited to be associated with a new online service that's about to launch that will give DIY publicity-seekers an affordable alternative. I'll be back with all the details of this new media list service soon.