Every business, whether it’s a solo venture or a global conglomerate, can benefit from a content marketing strategy. What is content marketing? The Content Marketing Institute defines it this way: Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and Read more about 5 Steps to Content Marketing for Your Business[…]
When a visitor arrives on your website, do they stick around? You want to do everything you can to get them to linger, explore and learn more about you. Online video is without a doubt one of the best methods for keeping the right visitors on your site longer. When you align your content with Read more about How Video Can Turn You Into a Customer Magnet[…]
These are exciting times to be the Media. You can be both a consumer and CREATOR of digital media more easily than ever. And a hungry audience is waiting to hear from you. Did you notice the latest iPhone/iPad IOS update made the podcast app a pre-installed default app? CommScore reported in August that the Read more about Get Started with Podcasting[…]
My title is meant to be tongue-in cheek because anyone who has heard the “rules” for producing online content has probably, at least briefly, scratched their head and thought, “Huh?” We’re told: Your content has to be compelling. It must be remarkable. Make it sizzle. Make it buzz-worthy. Make it EPIC! Make it influential. Make Read more about How to Make Your Content Remarkable, Compelling, Sizzling and More![…]