5 Steps to Content Marketing for Your Business

Every business, whether it’s a solo venture or a global conglomerate, can benefit from a content marketing strategy. What is content marketing?  The Content Marketing Institute defines it this way: Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and Read more about 5 Steps to Content Marketing for Your Business[…]

How Video Can Turn You Into a Customer Magnet

When a visitor arrives on your website, do they stick around?  You want to do everything you can to get them to linger, explore and learn more about you. Online video is without a doubt one of the best methods for keeping the right visitors on your site longer. When you align your  content with Read more about How Video Can Turn You Into a Customer Magnet[…]

5 Ways to Attract Listeners to Your Podcast

Here’s one last post about podcasting before I explore other digital media methods to claim your fame.  I’ve focused on podcasting because media trend spotting experts predict podcasts are the next big thing in digital storytelling.  Nearly one in 5 U.S. adults currently listen to an audio podcast at least occasionally with the average consumer Read more about 5 Ways to Attract Listeners to Your Podcast[…]

Get Started with Podcasting

These are exciting times to be the Media.  You can be both a consumer and CREATOR of digital media more easily than ever.  And a hungry audience is waiting  to hear from you.  Did you notice the latest iPhone/iPad IOS update made the podcast app a pre-installed default app?  CommScore reported in August that the Read more about Get Started with Podcasting[…]