Courtesy: Ticketmaster.com
The story gives a back stage view of the ambitions and confessions of a group of professional dancers as they audition for roles in the chorus of a Broadway show. After dramatic ups and downs, the ensemble comes together in the show’s finale with a golden, shimmery high-stepping performance of “One.”
♪♫•*¨*•One moment in her presence and you can forget the rest…For the girl is second best to none, son. Oooh! Sigh! Give her your attention. Do I really have to mention? She's the one•*¨*•♫♪[from: http://www.metrolyrics.com/one-lyrics-a-chorus-line.html ]
Isn't that what business owners and entrepreneurs want? To be thought of as "The One," the go-to first choice expert for clients..second best to none, as the song goes. In the chorus, it’s important to blend in. But in business, to be a "singular sensation," you can't keep your brilliance a secret. You've got to stand out!
That’s why I love the power of online media and face-to-face communication. Nothing is like it for establishing an instant rapport that shows your individuality and "you-ness."
If you want people to buy YOU, here are two ideas for breaking out of the pack:
Speak – get out in front of groups, do media interviews and/or host and present at online webinars, podcasts and teleseminars.
I am sure you’ve seen more than one speaker talk about the same topic. When you are a lively interesting presenter, even familiar information can be memorable because of your unique spin on it.
Video! (you knew I was going to say this, didn’t you?) Video is powerful and personal, the next best thing to being in the room. When you do it right, people can’t help but feel a connection to you because your personality and likeability shine through the lens.
You display your star quality in your on-camera presence, the way your organize and deliver your message, the language you use, the anecdotes you tell and the flare with which you express yourself.
No other video will be exactly the same as yours, even if the material is similar. (Heck, even actors reading the same script or singers performing the same song bring their own style to it.)
And here's the SECRET to why speaking and video visibility strategies work so well: Many people want to do these things, but very few actually get out and do them!
Bottom line: When you commit to being one of the few, you naturally stand out and make it easy for prospects to decide, “She's The One.”
I'd love to hear, what do you do to stand out? Please leave a comment.