Experts and Authors, do you have a press kit? Is it available online?
Putting your vital details into an electronic media kit can save journalists, bloggers and you a lot of time and energy. You can DIY a kit or use a services like Online PressKit 24/7
Media people are busy working to meet deadlines day and night. If they can easily check the facts about you by finding a press kit on your website, blog, social media profiles, etc., they won’t be trying to telephone you at all hours. Or worse still, spiking (dropping) your story because they can not verify something.
Here are essential elements to include:
- Biography
- High res (for print) and low res (for online use) downloadable photos of you, your product, book cover, etc.
- Contact information – extremely important and often overlooked.
- Social Media links
- Video links
- Press Releases
- Past media coverage – written credits and/or links to coverage
Position yourself as a bona fide and media savvy professional by giving reporters and editors everything they need to know about you in one place.
The media world is moving faster than ever. If you are looking for positive publicity with accurate and effective coverage, get an online press kit working for you around the clock.
Janet Vasil
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