For12 days I'm posting
tried and true Pitch Formulas to help you create radio and TV interview hooks.
This Formula is especially easy and versatile:
Seven Simple Steps.
Be Gluten-free! Five Simple Steps.
(Write the Be as anything people want to get rid of –
pain, debt, fear, clutter, headaches, cigarettes, fat, etc. and come up
with 3 –10 steps to do it)
The formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com. The examples are mine. (DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
Happy Pitching in 2010!