12 Days of Pitches – Day Four

This is the 4th day of my series of 12
tried and true pitch formulas that can help you craft a great hook for radio
and TV interviews.

The formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com.    (DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
The examples are mine.

Pitch Formula:  "What ______ never taught you
about ________"


What your Dad never taught you about fixing your own car.

What your Doctor never taught you about mixing
prescription drugs.

Happy Pitching!

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Janet Vasil

On-Camera, Speaker & Media Coach/Trainer at Vasil Media Group | Your Media Moment & Beyond
Communication Coach, Media Trainer & Founder Janet Vasil is a former award-winning, EMMY®-nominated TV Journalist who helps rising and future business leaders communicate with courage and charisma on-camera, and off. Contact at http://bit.ly/Talk2Janet

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