12 Days of Pitches – Day Eight

More than half way through my series of Pitch Formulas to start your year off right.  This one involves using the name of a famous person or group. Media is always interested in celebrities.  This pitch connects them to a talent, characteristic or knowledge anyone would like to have.

Formula:  "What you can learn from _____
about _______"


Examples:

What you can learn from Warren Buffett about investing your way to wealth.

What you can learn from Olympic Athletes about
achieving your dreams.

Use a celebrity name currently in the news to make a pitch especially timely.  For example,  What you can learn from Tiger Woods about _________.  Or, What you can learn from Tiger Woods about how NOT to _____________.  

These formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com.  The examples are mine.   (DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
them.)

Happy Pitching in 2010!

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Janet Vasil

On-Camera, Speaker & Media Trainer/Coach at Vasil Media Group | Your Media Moment & Beyond
Virtual Communication Specialist Janet Vasil is a former award-winning, EMMY®-nominated TV Journalist who teaches business professionals to communicate with impact on-camera, in media interviews, and as public speakers. Contact at http://bit.ly/Talk2Janet

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