Your Media Moment & Beyond! Expert Tips for DIY Publicity

The No Make-Up Look is Not for TV

                                                                   
  

Singer Jessica Simpson and Marie Claire magazine are generating buzz for the May issue because Jess is photographed without make up! 

A beautiful young woman like Simpson has little to fear from the bare-faced look, but most women look better wearing a little make-up in photographs and it's essential when they appear on TV.  Even men wear make-up on TV, just the way film and stage performers of both sexes do.  It's part of their professional tool kit.  

The anchormen and male reporters I used to work with hated wearing it, but they needed it under the hot bright studio lights.  It's even more important oday with high definition TV magnifying every line and beard shadow.

Men, don't be surprised if a TV producer sends someone over to powder your face or you may have to apply your own make-up.  Don't resist.  Do it.  My mentor Media Trainer T J Walker shows you how easy it is in this video.

I know the framing on this video looks wrong here.  Here's the direct link on You Tube.

Want more tips to help you shine on-air?   Fill in the sign-up box on my blog for a free gift. Photo credit: stock.xchng/svilen001

No Sale

                                                                   

I recently received an email news release from a rep at a marketing communications company.  He was pitching a story about new medical technology.  It was an interesting advance and we agreed to do the story.  

I've done stories with this rep before, but he had one line in his personal note that might have scuttled the pitch, if I didn't already know him.   He wrote"...would be a great sell to your (viewers)."   Ouch - sell?   I knew what he meant, but that phrase screeched like fingernails on a chalkboard.

From his point of view, getting us to do a story about his client is a sale - a win for his marketing  efforts. That's the language of his industry.  He's working with the media to deliver marketing messages to achieve client goals.  

Read on for more...