A story from the Chicago Tribune caught my eye. It features a woman who says she wasn't looking for media attention and got it anyway. Here's the link through my local newspaper, The Philadelphia Inquirer.
Robyn Okrant set out last January on a year-long project to follow Oprah's advise in every way and chronicle her efforts on her blog www.livingoprah.com. An NPR story ran in July and now other mainstream media and a book agent are interested.
This illustrates several points about media moments -
- Producers look for story ideas everywhere and increasingly find them online.
- While it's not guaranteed, if one media outlet does a story, it can beget more media coverage. A quick check of her blog shows several radio, print and online interviews.
- Oprah is such a powerful brand in TV/radio, on the web and in print (even if her home magazine is folding), that a project referencing her may get a little of her star luster reflected onto it. (and then again, maybe not. A story still needs to stand on its own, not just scream O, O, O to get attention.)
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