Your Media Moment & Beyond! Expert Tips for DIY Publicity

Six Months and Counting

                                                   

Here we are at mid-year.  Where does the time go?  Time to review where you're at and where you are going with your publicity campaign.  Have you been following the media plan you made in January with monthly activities all laid out?  How's it going? 

Didn't make a plan or didn't follow it?  It's not too late to sit down and map out a publicity roadmap for the rest of 2010.  Do it right now.  If you already have your plan, review your results and tweak the plan for even more ROI heading into the home stretch.

Here's an article to help you get it done Six Steps to a PR and Media Plan

As I've written before, my business focus this year has been re-directed. I've become more involved in helping local businesses with online video marketing PR.  I still love helping publicity-seekers, but telling stories with web video is an  emerging field that uses both my traditional and new media skills in new and exciting ways. 

I have a new website in the works and possibly a new blog.  I'll keep you posted so you can check them out once they're up and running. 

No Time for Publicity? Need Help?

                                                                  

Sometimes getting your publicity "ducks in a row" can be overwhelming. It takes time, persistence and a plan to attract the media and generate buzz about yourself and your business. It's also said that while ducks look like they're gliding serenely on the surface, they're actually paddling furiously under the water. Sometimes, doing all your own PR work can feel that way too.  

My friend and colleague Nancy Juetten can make it easier for you.  Nancy is a Marketing PR Expert who offers a terrific collection of products and services to help local business owners get seen and celebrated in their own backyards. I've interviewed several of her clients who rave about the results they've gotten from working with Nancy and following her advice. 

Nancy just added some new programs. To find out more, follow this link: http://www.mainstreetmediasavvy.com

(I'm not an affiliate, just a fan of her work)

Photo credit: stock.xchng/woqini

Want to Host Your OWN Show?

                                             

Do you have what it takes to have your own show on The Oprah Winfrey Network?  Oprah is looking for the next big TV star and accepting video auditions.

Healthy Living & Eating Expert Elizabeth Brown, is pitching a cooking show.

Check out her audition here -

Elizabeth's Audition: The Kitchen Vixen - OWN TV

If you like what you see, PLEASE give her your vote!

photo credit: stock.xchng/miamiamia

A Volcano Blew Up My Vacation

I was supposed to be in Paris, France this week, but that volcano in Iceland had other plans. Since I had cleared my business calendar, I have about 10 days of unfettered time to fill. 

Rather than let a volcano ruin my week, I'll use this unexpected turn of events to  kick back and enjoy my life and work at home. 

What are your success plans for this week?

Banish Your Boring Bio & Get More Publici-Tea™

                                                                
    

Do you have a professional bio at your fingertips ready to go? 

I’m giving a talk this week to a college class in television news gathering.  The professor asked me to send him my bio. I simply found the file on my computer, tweaked it a bit for his audience and sent an email.  Quick – Easy – Done! 

A bio tells the story of you and your business.  It’s generally the same information you put on your resume, but it’s written in a more engaging narrative style.  Done right, your bio not only highlights who you are and what you do, it shows off your personality.

Want a bio that’s as interesting and unique as you are?   My friend, Author and DIY Publicity Expert Nancy Juetten can help. 

She's written the Bye-Bye Boring Bio Action Guide and this week, March 1 – March 7, Nancy is offering a terrific sale to celebrate her 9 Year Business Anniversary. (I’m an affiliate and a fan)

When you buy the Bye-Bye Boring Bio Action Guide for $49, you ALSO get the Publici-Tea™ Digital Workshop as a high value bonus gift.  That’s $97 in audio and print products that can deliver priceless visibility for your business in the media.

The action guide walks you through a step-by-step process to create your own compelling bio. It's full of useful tips, worksheets, templates and more.  The bonus gift really sweetens the deal. I've spoken to several of Nancy's workshop graduates and with her expert help, they've all become media-smart Women Entrepreneurs who know how to profit from free publicity.

What can you do with your professional bio?  You can use it in countless ways including:

• on your website and blog

• in media pitches and your media kit

• in other marketing materials

• in speaking and presentation proposals

• in social media profiles

• in client proposals

• as part of a book, ebook or other product you create

Let Nancy guide you to a fantastic bio.  It’s fun and easy!

Buy the Bye-Bye Boring Bio Action Guidefor $49 between March 1 and March 7 and enjoy the valuable Publici-Tea™ Express Digital Workshop as a bonus gift.

Don't miss out. Get it Now  

Photo credit: stock.xchng/anya-anya

Become a Blogger is Back!

Want to get an online identity quickly and easily?  Start a blog.

When I started my business, building an Internet presence was the most economical way to increase my visibility, show my expertise and enhance my credibility.  My web coach recommended creating a blog  that acts like a website, a hybrid that serves two purposes.  I wrote static "pages" of information about my business including my bio, testimonials, contact details, etc.  I also write blog "posts" which I update regularly.

If you don't want to write, you could have no posts of any kind on your blog and just let your static pages sit there as your business billboard or calling card. You could do audio or video posts or use other people's content.  Blogs give you a lot of flexibility.

Ready to begin?   Yaro Starak is a blogging pro with a wealth of knowledge. He's re-opening his premium training program this week and I'm an affiliate.  He's offering a free "roadmap" to get you started.  Check it out here -

FREE: Discover The Time Tested And Proven Roadmap To Blogging Success…

Audio Posts on the Way

I put a request out for telephone interviews on Blogger LinkUp last week and got quite a few terrific responses. I plan to put more audio (and even some video) on this blog in the near future.

I actually had recorded an audio post myself today, but when I edited it, my energy seemed so low, I scrapped it.  You really have to step up your energy in radio and television work because the medium tends to flatten it. I was using a new handheld recorder and the technology probably depressed my sound.

I'll try again tomorrow with the new device or use a different recorder. 

Seasons Greetings

                                                                

My wish for the world is from a favorite carol:

Peace on Earth.  Good will toward Men.

Audio It Came Upon the Midnight Clear

To my readers, clients, family and friends: 

I wish you all the joy and warmth of the holiday season and health and happiness in the New Year.

I look forward to keeping in touch in 2010.

Janet Vasil

(This is my 100th post - a milestone for me as a blogger.  I  love that I could make it a message for Christmas Day.)

Enjoy all the music at amclassical.com/christmas/

Photo Credit: stock.xchng/Tinneketin