On Feb. 28, CBS Sunday Morning's Bill Geist featured three entrepreneurs who came up with unique ideas.
Watch the story here Big Ideas for Entrepreneurs
All three tales are inspiring, but my favorite is the third one about Matt Griffin and his brownie pan. He was passionate about his product and worked hard to create it but NOBODY CARED about his clever pan.
What turned the tide? He got PUBLICITY and sales took off. His website www.BakersEdge.com lists dozens and dozens of media mentions under "buzz." No doubt he's learned how to get noticed, maximize his moment and profit from free publicity.
What about you?
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