Now that Labor Day is behind us, wouldn't it be great if you could put your publicity plan on cruise control?
As I've written in past posts, everyone in the media is so buried with press releases and pitch calls, few pitches ever really stand out. It just makes sense for them to ignore most of that feature story "chatter" and go after what they want, trawling the online world for interesting people and stories.
So how can that benefit you? Suzanne Falter-Barns has a unique approach to getting media exposure. Her system at Get Known Now helps clients create such an appealing online presence that they catch the eye of major media outlets without pursuing any of the usual press releases, pitch calls, etc. strategies. Now, that's easy. (I'm not an affiliate but I do follow what she is doing and like her ideas.)
Another kind of easy comes from experience and building a reputation. An article in the September 7th issue of The New Yorker featured the irrepressible gossip columnist Cindy Adams. It said one wall in her home office is covered with copies of her many front-page stories.
She was quoted saying back when she had to prove herself, she went after the scoops, but not now because she doesn't have to "kill myself that much anymore."
Getting media coverage can work that way too. Initially, you put in time and effort to up attract radio, TV and print attention, but once you "prove yourself," building relationships with a few editors, producers, and reporters, they'll likely be calling you.
Set up an effective, easy PR system so you continually pop up on the media's radar, and you won't have to "kill yourself anymore" either.
Photo Credit: iStock/LawrenceSawyer
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