New Media List Service Launched!

It's here!   As I promised last week, a  new media contact list service is now available online.  It's called Key Media Contacts and it's geared to giving small businesses affordable access to quality lists of journalists and bloggers so the businesses can effectively handle their own PR and generate valuable publicity. It was developed by Read more about New Media List Service Launched![…]

Media Lists Made Easy

Every online marketer has heard the manta, "The money is in the list."   When it comes to getting publicity, it's a similar story.  The opportunity is in the list.  You want to create a quality up-to-date list of targeted media contacts to pitch your ideas to and since reporters, editors and producers move around Read more about Media Lists Made Easy[…]

Media Tip: Look Like a Leader in a Crisis

Image by Getty Images via @daylife   Many communities sustained damage as Hurricane Irene roared up the Eastern seaboard and officials in towns large and small had to scramble to cope. Crisis Communications has a lot of moving parts, but one tip that can help is to regularly meet with reporters in the midst of Read more about Media Tip: Look Like a Leader in a Crisis[…]

Managing PR Expectations

I was recently talking to a friend who is a freelance publicist in the Midwest.  Somehow the conversation turned to client expectations. She told me the tale of two clients – one is a woman entrepreneur  with a very small but successful service business.   The business owner gets most of her projects through local advertising Read more about Managing PR Expectations[…]