New Media List Service Launched!

It's here!   As I promised last week, a  new media contact list service is now available online.  It's called Key Media Contacts and it's geared to giving small businesses affordable access to quality lists of journalists and bloggers so the businesses can effectively handle their own PR and generate valuable publicity. It was developed by[…]

Managing PR Expectations

I was recently talking to a friend who is a freelance publicist in the Midwest.  Somehow the conversation turned to client expectations. She told me the tale of two clients – one is a woman entrepreneur  with a very small but successful service business.   The business owner gets most of her projects through local advertising[…]

Watching Your Reputation Online

Photo credit: iStock/domin_domin Celebrities, politicians and other public figures have long turned to high powered public relations agencies and paid big bucks to salvage a scandal-damaged career and polish a tarnished image. Now, a whole industry has grown to help the rest of us – companies large and small, as well as individuals – safeguard[…]