Getting Noticed? Expect Critics

“I've been getting some bad publicity – but you got to expect that.” Elvis Presley Elvis took some hits in the media back in the day, some deserved and I am sure, some that were off-base.  It is the price you pay for being a public figure and enjoying the perks of fame. Now, on Read more about Getting Noticed? Expect Critics[…]

Trust, but Verify Online Information

"Trust, but verify" was one of Ronald Reagan's favorite lines about dealing with the Soviets during the Cold War.  I think it is also a useful rule-of-thumb when you're doing online research, content creation or passing along and reacting to interesting tidbits you find on social media. Separate fact from opinion, check the facts, the Read more about Trust, but Verify Online Information[…]

Guest Posts as Scam?

I’ve recommended guest posting in the past to increase your visibility, credibility and traffic. I was a guest poster a few years ago on a couple well-respected media and PR sites and I’ve hosted guest posts on my blog, though not for several years. It was a great blog exposure technique that has unfortunately been Read more about Guest Posts as Scam?[…]

Is Online Video in Your Future?

Not too long ago, the idea of creating online videos and doing video marketing seemed out of reach for most small businesses. Then the growth of high-speed Internet, social networking sites, and increasingly affordable video apps and tools made it easier than ever to use the power of video to grow a business, large or Read more about Is Online Video in Your Future?[…]