Still Time to Pitch for 4th of July

Here in the US, the Independence Day Holiday (July 4) falls on a Sunday this year. Many businesses are giving their workers an extra long holiday weekend from Friday July 2 through Monday July 5.   That means a lot of local TV newscasts will need extra holiday-related stories throughout the four day span and that Read more about Still Time to Pitch for 4th of July[…]

Holidays Come in all Shapes and Sizes

A good way to get publicity is to link your "news" to a holiday of some sort.  Use the calendar to spot all the traditional ones for next year.  Circle them and map out your story pitching strategy.  Also get familiar with off-beat commemorations, awareness and theme days and months that could attract media attention.  Read more about Holidays Come in all Shapes and Sizes[…]