I hope these 12 days have gotten your creative ideas flowing. As you can see, these pitch formulas can address broad international issues or specific personal topics. They can work beyond pitches as articles headlines, tag lines on book titles, radio and TV promo and tease copy, cover lines on magazines, etc.
Formula for Day 12
"Is/Are __________ getting too ___________?"
Is (name a famous TV celebrity) getting too big for the small screen?
Are bailed out banks getting too much taxpayer money?
Reporters are taught to look for the conflict so if you can work some controversy into your pitch, it's a good thing.
The formulas are from Radio Publicity expert Alex Carroll, courtesy of Steve Harrison, publisher of the Radio and Television Interview Report who just launched the free service ReporterConnection.com. The examples are mine. (DISCLOSURE: I am not an affiliate of either of them and receive no benefit of any kind if you choose to work with them.)
These hooks, and many like them, appear in the media every day. Now that you're aware of how they're structured, I hope you go out and create some successful media hooks of your own.
Here's to More Happy Pitching in 2010!