12 Days of Pitches – Day 12

I hope these 12 days have gotten your creative ideas flowing. As you can see, these pitch formulas can address broad international issues or specific personal topics. They can work beyond pitches as articles headlines, tag lines on book titles, radio and TV promo and tease copy, cover lines on magazines, etc.

Formula for Day 12

"Is/Are __________ getting too ___________?"

Examples

Is (name a famous TV celebrity) getting too big for the small screen?

Are bailed out banks getting too much taxpayer money?

Reporters are taught to look for the conflict so if you can work some controversy into your pitch, it's a good thing.

The formulas are from Radio Publicity expert Alex Carroll, courtesy of Steve Harrison, publisher of the Radio and Television Interview Report who just launched the free service ReporterConnection.com. The examples are mine. (DISCLOSURE: I am not an affiliate of either of them and receive no benefit of any kind if you choose to work with them.)

These hooks, and many like them, appear in the media every day. Now that you're aware of how they're structured, I hope you go out and create some successful media hooks of your own.

Here's to More Happy Pitching in 2010!

12 Days of Pitches – Day 11

Here's the next to last Pitch Formula to add to your
collection.  You can use these formulas as idea joggers in lots of ways.  Review them anytime you're writing copy for a
press release, a website, a blog post or article headline or an email subject
line.

Pitch Formula:  

"The ___ toughest questions your
_________  will ever ask you and how to answer them without getting into trouble"

Examples

The 3 toughest questions your Boss will ever ask you and how
to answer them without getting into trouble.

The 5 toughest questions your kids will ever ask you
and how to answer them without getting into trouble.

The formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com.  The examples are mine.  (DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
them.)

Happy Pitching!

12 Days of Pitches -Day 10

Here's the formula for Day 10 of the 12 Days of Pitches:

"What every ______ should know about _______"
Examples
What every small business owner should know about the new healthcare reform act
What every parent should know about getting the H1N1 flu shot for their child.

The examples are mine. The formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com.  (DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
them.)

Happy Pitching!

12 Days of Pitches – Day Nine

For12 days I'm posting
tried and true Pitch Formulas to help you create radio and TV interview hooks.

This Formula is especially easy and versatile:

Be Stress-free! 
Seven Simple Steps.

Be Gluten-free! Five Simple Steps.

(Write the Be as anything people want to get rid of –
pain, debt, fear, clutter, headaches, cigarettes, fat, etc. and come up
with 3 –10 steps to do it)

The formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com.  The examples are mine.   (DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
them.)

Happy Pitching in 2010!

More than half way through my series of Pitch Formulas to start your year off right.  This one involves using the name of a famous person or group. Media is always interested in celebrities.  This pitch connects them to a talent, characteristic or knowledge anyone would like to have.

Formula:  "What you can learn from _____
about _______"


Examples:

What you can learn from Warren Buffett about investing your way to wealth.

What you can learn from Olympic Athletes about
achieving your dreams.

Use a celebrity name currently in the news to make a pitch especially timely.  For example,  What you can learn from Tiger Woods about _________.  Or, What you can learn from Tiger Woods about how NOT to _____________.  

These formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com.  The examples are mine.   (DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
them.)

Happy Pitching in 2010!

Here's another entry to perk up your Pitch Power in the year ahead.  It's part of a series of 12 classic formulas you can use to come up with a great hook for radio
and TV interviews.  

Everyone likes to save money so if you can apply your expertise to putting money in their pocket or keeping it there, you're on your way to a winning pitch.  Don't limit your thinking to my examples.  These formulas can be shaped and twisted in dozens of interesting ways to talk about everything from global concerns to personal problems.

The Formula:  "How to __________ without going
broke"

Examples:

How to change careers without going broke

How to take a luxury vacation without going broke.

The formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com.  The examples are mine.   (DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
them.)
.

Happy Pitching in 2010!

12 Days of Pitches – Day Six

This is the next Pitch Formula, sixth in my 12 part series running from Dec 26 – Jan 6.  There's a bit of a dispute about when the official 12 Days of Christmas are, but these are mine.

The formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com.  The examples are mine.(DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
them.).

Pitch Formula:  "What to do when _____ says
_______"

Examples

What to do when your toddler says a curse word.

What to do when your doctor says you have (name
a serious or fatal health condition like diabetes/cancer/high blood pressure).

Happy Pitching!

12 Days of Pitches – Day Five

Here's the fifth Pitch Formula, my equivalent of the song's 5 Golden Rings.  It's the "fair play – getting your fair share" formula.  Build the pitch around why some person or group is being shortchanged and what they can do about it.

Formula:  "Is/Are ________ getting more
________ than  you are? ____ things you can do to turn the tide now"

Examples

Is your lazy co-worker getting more money than you are?

Are your pets getting more play time than you
are?

Make a list of between 3 –10 steps for "_____things
you can do to turn the tide now."

The formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com.  The examples are mine.   (DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
them.).

Happy Pitching!

12 Days of Pitches – Day Four

This is the 4th day of my series of 12
tried and true pitch formulas that can help you craft a great hook for radio
and TV interviews.

The formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com.    (DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
them.). 
The examples are mine.

Pitch Formula:  "What ______ never taught you
about ________"

Examples:

What your Dad never taught you about fixing your own car.

What your Doctor never taught you about mixing
prescription drugs.

Happy Pitching!

Here is Day Three in my series of 12 Pitch Formulas:

Pitch Formula:  "_______ easy ways to fight
____________"

Examples:

Five easy ways to fight a bad job performance review.

Three easy ways to fight a traffic ticket and win.

The examples are mine.  The formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, the publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com.  (DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
them.)

Happy Pitching!

 

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