12 Days of Pitches – Day 12

I hope these 12 days have gotten your creative ideas flowing. As you can see, these pitch formulas can address broad international issues or specific personal topics. They can work beyond pitches as articles headlines, tag lines on book titles, radio and TV promo and tease copy, cover lines on magazines, etc.

Formula for Day 12

"Is/Are __________ getting too ___________?"

Examples

Is (name a famous TV celebrity) getting too big for the small screen?

Are bailed out banks getting too much taxpayer money?

Reporters are taught to look for the conflict so if you can work some controversy into your pitch, it's a good thing.

The formulas are from Radio Publicity expert Alex Carroll, courtesy of Steve Harrison, publisher of the Radio and Television Interview Report who just launched the free service ReporterConnection.com. The examples are mine. (DISCLOSURE: I am not an affiliate of either of them and receive no benefit of any kind if you choose to work with them.)

These hooks, and many like them, appear in the media every day. Now that you're aware of how they're structured, I hope you go out and create some successful media hooks of your own.

Here's to More Happy Pitching in 2010!

12 Days of Pitches – Day 11

Here's the next to last Pitch Formula to add to your
collection.  You can use these formulas as idea joggers in lots of ways.  Review them anytime you're writing copy for a
press release, a website, a blog post or article headline or an email subject
line.

Pitch Formula:  

"The ___ toughest questions your
_________  will ever ask you and how to answer them without getting into trouble"

Examples

The 3 toughest questions your Boss will ever ask you and how
to answer them without getting into trouble.

The 5 toughest questions your kids will ever ask you
and how to answer them without getting into trouble.

The formulas are from Radio Publicity expert Alex Carroll,
courtesy of Steve Harrison, publisher of the Radio and Television Interview Report
who just launched the free service ReporterConnection.com.  The examples are mine.  (DISCLOSURE: I am not an affiliate of
either of them and receive no benefit of any kind if you choose to work with
them.)

Happy Pitching!

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