12 Days of Pitches – Day 12

I hope these 12 days have gotten your creative ideas flowing. As you can see, these pitch formulas can address broad international issues or specific personal topics. They can work beyond pitches as articles headlines, tag lines on book titles, radio and TV promo and tease copy, cover lines on magazines, etc. Formula for Day[…]

12 Days of Pitches – Day 11

Here's the next to last Pitch Formula to add to your collection.  You can use these formulas as idea joggers in lots of ways.  Review them anytime you're writing copy for a press release, a website, a blog post or article headline or an email subject line. Pitch Formula:   "The ___ toughest questions your[…]

12 Days of Pitches -Day 10

Here's the formula for Day 10 of the 12 Days of Pitches: "What every ______ should know about _______"ExamplesWhat every small business owner should know about the new healthcare reform actWhat every parent should know about getting the H1N1 flu shot for their child. The examples are mine. The formulas are from Radio Publicity expert[…]

12 Days of Pitches – Day Nine

For12 days I'm posting tried and true Pitch Formulas to help you create radio and TV interview hooks. This Formula is especially easy and versatile: Be Stress-free!  Seven Simple Steps. Be Gluten-free! Five Simple Steps. (Write the Be as anything people want to get rid of – pain, debt, fear, clutter, headaches, cigarettes, fat, etc.[…]

12 Days of Pitches – Day Eight

More than half way through my series of Pitch Formulas to start your year off right.  This one involves using the name of a famous person or group. Media is always interested in celebrities.  This pitch connects them to a talent, characteristic or knowledge anyone would like to have. Formula:  "What you can learn from[…]