You've heard this before – journalists generally work on tight deadlines.  If a reporter is interested in doing your story, they want all the background information they could possibly get right now.  If you're actively pitching to build your business with free publicity, give them what they want, when they want it.  Snail mail is a deal breaker.

That's the beauty of an online press kit. It puts your bio, your photo, past credits, testimonials, book excerpts,etc. at their fingertips, saving them precious time.  Even if a reporter is just checking out a source before they call them, it's a smart move to show you're media-savvy with a strong online presence.  Having a media kit available shows you're a serious expert and instantly boosts your credibility.  In today's Internet-centered world, making it an online media kit just makes sense. 

My friends at PitchRate have just launched a three-week long free teleseminar series on the value and importance of online press kits.

You can get the free training here - Pitchrate Expert Sign Up.

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