How Video Can Turn You Into a Customer Magnet

When a visitor arrives on your website, do they stick around?  You want to do everything you can to get them to linger, explore and learn more about you. Online video is without a doubt one of the best methods for keeping the right visitors on your site longer. When you align your  content with Read more about How Video Can Turn You Into a Customer Magnet[…]

Make Whiteboard Videos that Rock

2014 is shaping up to be the year of the whiteboard video. High end animation (think Disney) has always been appealing, but it is also labor intensive, time-consuming and generally expensive; that level of animation was out of reach for the average small business. A few years ago, simple animated storytelling became possible at a Read more about Make Whiteboard Videos that Rock[…]

The POE-try of Media Defined

Media is one of those umbrella terms that means different things to different people.  In recent years, we’ve added more terms like new media, social media, digital media and legacy media.   Digital technology has eroded the distinction between traditional and online media and traditional forms of print and broadcast media simply are not as effective Read more about The POE-try of Media Defined[…]

5 Ways to Attract Listeners to Your Podcast

Here’s one last post about podcasting before I explore other digital media methods to claim your fame.  I’ve focused on podcasting because media trend spotting experts predict podcasts are the next big thing in digital storytelling.  Nearly one in 5 U.S. adults currently listen to an audio podcast at least occasionally with the average consumer Read more about 5 Ways to Attract Listeners to Your Podcast[…]