Video Testimonial Formula for Great Comments on Camera

In working with clients, I always keep this favorite Maya Angelou quote in mind.  It's also an important aspect of how effective testimonials work on camera because the essence of a good video testimonial is a customer who expresses positive emotions about working with you. Every business wants to show off lots of compelling testimonials Read more about Video Testimonial Formula for Great Comments on Camera[…]

High-Low Online Video Strategy

As anyone online has realized, the Internet has become a highly visual place and video is a huge draw, since most people would rather watch than read.  A recent infographic from Brightcove shared some interesting research about good video versus bad video experiences.  You can see the whole image here:  http://files.brightcove.com/highcostoffree-infographic.jpg This part stood out Read more about High-Low Online Video Strategy[…]