www.theoutsourcingcompany.com Do you want to learn how to make better videos on YouTube and use them to Promote your Business? Watch this video now and we'll show you how. Zeke Camusio is a friend of mine. He asked me to be available for this webinar for questions. He has such good advise in this I asked if we could post this here on our channel. part 1 of 2 To see a lot of what he suggests in action on a real channel check out www.youtube.com If you like his advise please share this video with your friends via Facebook, Twitter or email them a link. Hint: Use the "Share" button below.

How do you create a viral video?  What's the magic behind it?  In November 2011, a YouTube expert spoke at TEDYouth about why some people (and cats) are getting "Virtually Famous."  Here's his very entertaining and informative talk

Article by Jeff Casmer

There is a need in all humans to feel connected with one another, to interact with others and to be able to relate to another person. Social Media optimization thrives on that need. Social media is all about communication. Its about sharing perspectives, insights, experiences and opinions with one another via blogs, wikis, message boards, and videos.

While SEO is still an effective means to gain traffic, the web is no longer two dimensional. It has evolved. Its become increasingly interactive, taken on a three dimensional shape. One that caters to our visual and audio senses, and allows web browsers to have more control over what they see, hear, and, what is hot. Search engines alone no longer determine what is popular. This is great for net marketers in a number of ways.

Social media optimization, according to Wikipedia, is a way to optimize web sites so they would be more easily connected or interlaced with online communities and community websites, also called social media sites. Methods of SMO include adding RSS feeds, adding a DiggThis button, and incorporating third party community functionalities like Flicker photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

The four characteristics of Social Media Optimization are:

Participation- Consumers are not afraid to participate in communities by generating content and engaging in conversations about topics that interest them. Web masters who know this are constantly encouraging user participation on their own sites and blogs.

Conversation- Consumers today do not want to be marketed to. Blatant advertisements are not as effective as they used to be. Instead, consumers wish to be communicated with through conversation that is being stirred up on blogs, wikis and forums. Consumers now have methods to express their thoughts, recommendations and complaints and they are doing so. Webmasters can now communicate with their target audience in real time, and can take these concerns, recommendations to better serve their audience.

Openess- To build trust with their target audience in order facilitate conversation, webmasters must first be open with them. They need to let them know who they are right off the bat. Pretending to be someone your not is the surest way to lose trust. And because any good business is first built on trust its crucial to be open and honest with your market.

Community- Social media conversation is not pulled out of thin air. Every form of social media is based on the fact that we all want to belong to something; they all have a community component to them. Social media sites are micro-communities that allow people with similar interest to share insight, advice, and recommendations about products and services. Before a webmaster can begin to monetize they must first become an accepted member of the community. This is why the first two characteristics are so important.

SMO can be a websites savior. Many web sites are static meaning they are rarely updated and are used as a storefront. Setting up a blog or adding unique, provoking pieces to sites like Digg is a great way to increase linkage to your website. Encourage user participation by facilitating the conversation that is happening virtually everywhere. By not joining in you are silencing yourself. Get heard yourself heard. Consumers are already talking about products and services; help them to get their attention on hours.

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Unless you have been living in an extremely remote area with no outside communication for the last 10 years, you must be familiar with what YouTube.com is.  Yes, it is usually most famous in the mountains of ridiculous or hilarious videos that random people around the world post, but did you know that is can be equally important as a Marketing tool for your business of all types? How is it important for a business, you might ask?

Video Networking

On YouTube, there is no limit to the different things you can advertise and how many videos that you want to Make. You can advertise a variety of different sites and products without losing your targeted prospective customers.  Honestly, the more diverse your products and services are, the more customers you could possibly gain from these types of advertisements.

YouTube is not just about teens and young adults anymore.  You can reach a variety of age groups because almost everyone uses it today.  Your perspective customers also have the opportunity to ask you questions and give you important feedback on your posted videos.

This does not only serve the customers that might have questions, but it will also help you to keep your videos current.  You will be able to see clearly what type of marketing techniques work in bringing in new customers and which ones do not, because they will simply tell you!

Small Businesses

YouTube is excellent for newly started or small businesses because of the amount of exposure you can get for little or no money at all.  You can always opt to pay for front page advertising, but you can also upload your own commercial or intro video absolutely free.

Exposure is what keeps small businesses alive and YouTube is available almost everywhere around the world.  Anyone with a medium to high speed internet connection has the opportunity to browse it.  This means that your little start up business can now be connected with worldwide access to people you have never been able to connect with before.

The use of tags to classify and organize videos is another excellent asset for any type of business.  A common marketing tool is to pay for advertisements on a search engine when certain keywords are used in the search bar.  Tagging your video serves the same purpose on your YouTube site.

For instance, if you have a small company that sells purses or bags, then you can tag your video with keywords relevant to purses, bags, fashion and lots of others.  When someone types something like Purse Store or Buy Purses into the YouTube search bar, your video will appear in one of the results pages.

YouTube can work wonders for any type of business that wants to reach additional prospects and customers while keeping their current customers happy.  Like the other social media websites (Twitter, Facebook, LiveJournal, Blogger, etc) it would be a horribly wasted resource for you to not use them in promoting your business.  For more information on YouTube Marketing, please visit my blog at http://www.annettapowellonline.com.

See you there!

Yours sincerely

Annetta Powell

Your Professional Success Coach

My name is Annetta Powell and I am your Professional Success Coach of Real Estate Investing and Network Marketing. My goal is to help others experience financial and professional freedom through mentoring, training and personal development.

ma.ly – read more about Tube Toolbox. This tool automate your Marketing tasks on youtube, get thousends of friends, write comments send messages on autopilot, get subscribers, scrape videos, users id and many more
Video Rating: 4 / 5

localwebdesignandseo.com YouTube Marketing and how to effectively go about Marketing your Business with YouTube Why is YouTube now one of the most cost-effective strategies for marketing your business? More than 80% of customers are using online search to find businesses so it’s vital that you show on the first page of the Search Engine Results. However the virtual landscape is becoming more and more competitive, so you may find yourself struggling to get your business to show in the top results. You might think that video marketing with YouTube is too difficult or beyond your budget. However, since Google has recently started to serve YouTube Videos onto the regular search results, it’s actually possible to get a cost effective Page 1 ranking much quicker than getting a regular website listing to the top of the search results. Right now, YouTube already receives more than 2 BILLION Views Per DAY — and this number is continuing to increase! YouTube is now the 2nd largest Search Engine, so this means there is a huge opportunity to market your business using this strategy. Contact us for a free consultation on YouTube Marketing at: localwebdesignandseo.com 303-501-9259 Check out one of my other videos on “Local Web Design and SEO and Local Search” www.youtube.com Music: Kevin MacLeod (incompetech.com) Licensed under Creative Commons “Attribution 3.0″
Video Rating: 4 / 5

video blogging or vlogging is a powerful way to regularly share your expert advice to attract more clients and customers and/or keep in touch with your existing customers. 

I'm going to put together a course later this year to help you start vlogging.

Friends of mine at Vyral Marketing provide a great service to maximize video blogging as a marketing tool.  (I am not an affiliate, just like what they do)

Here's a behind-the-scenes video to show you how simple it is for one of their real estate clients to get his videos done.

The internet is a market space that is crowded with individuals and organizations vying for the same mind space. What separates the online entrepreneurs who rise above the crowd from everyone else is the fact that they have built themselves a strong Personal brand over time. Here are some of the most elementary personal Branding tips and ideas that successful online entrepreneurs swear by.

The first thing to remember is that your personal branding must be a mirror image of who you are as an individual and an entrepreneur and what your organization stands for. This not only gives your virtual brand a personality, it also plays a vital role in determining what kind of business you attract. If customers are able to pick your brand out of the many options available to them, because your brands ideals and goals are believable and in line with the kind of solutions they want, you have successfully created a personal brand.

A marketing plan designed specifically for your personal brand, is another great way to set your business and yourself on the path to success.

The goals you have set for your business, both in the short and long term, how you plan on achieving them and your chosen methods of measuring your business’ success from time to time all lend credibility to your brand, besides giving it a large dose of character.

Discover the weaker areas of your business. Just like people, no business is perfect in its initial stages and by acknowledging this, you could better understand the root cause of the weaknesses of your business and find ways of converting that weakness into a positive for your business and your personal brand.

Promotion is key to the success of a personal branding.

Put as much of your educational and industry experience related information as you can on your website. Doing this will not only make your personal brand seem more credible, it will also go a long way towards validating you as an expert in your chosen industry. This could increase your personal brand value and, as a result, bring in more business.

Networking and taking an active role in promoting and sponsoring social causes (Corporate Social Responsibility) are also ways to get your brand a firm footing in the industry and have positive associations made with regards to your personal brand from within and outside of your industry and market space.

video Presentation of my website henrikbak.dk. Made in After Effects.

Here is a story we produced as part of a RECENT Expert Branding project: