Brand Your Business for Stand Out PR

Getting publicity for your business, your book, your cause or yourself is easier when you present a unique brand. Here’s some great advice from publicity expert Drew Gerber: A Little PR Can Go a Long Way By L. Drew Gerber Hiring a publicist or doing your own PR isn’t something most small business owners or[…]

Controlling the Media Message

I don't write about politics or political speech in this blog but this quote from Senate candidate Sharron Angle from several months ago got my attention: "We needed to have the press be our friend … We wanted them to ask the questions we want to answer so that they report the news the way[…]

Tell Your Story with Social Media

Photo Credit: © Sergey Novikov | Are your pitches falling flat?  Are you putting in the time and effort to craft a good story pitch yet getting no takers?  When approaching the media, you can do everything right and still not get a reporter to want your story.  It’s discouraging but it happens to[…]