Brand Your Business for Stand Out PR

Getting publicity for your business, your book, your cause or yourself is easier when you present a unique brand. Here’s some great advice from publicity expert Drew Gerber: A Little PR Can Go a Long Way By L. Drew Gerber Hiring a publicist or doing your own PR isn’t something most small business owners or Read more about Brand Your Business for Stand Out PR[…]

Controlling the Media Message

I don't write about politics or political speech in this blog but this quote from Senate candidate Sharron Angle from several months ago got my attention: "We needed to have the press be our friend … We wanted them to ask the questions we want to answer so that they report the news the way Read more about Controlling the Media Message[…]

Tell Your Story with Social Media

Photo Credit: © Sergey Novikov | Dreamstime.com Are your pitches falling flat?  Are you putting in the time and effort to craft a good story pitch yet getting no takers?  When approaching the media, you can do everything right and still not get a reporter to want your story.  It’s discouraging but it happens to Read more about Tell Your Story with Social Media[…]

Boost Your Online Visibility

Here’s a  guest post from a colleague, PR expert Drew Gerber, with some steps to turn the Internet into your own powerful PR machine. Increase Awareness and Boost Exposure Online By L. Drew Gerber It’s no secret that the PR and marketing game is ever changing and that positioning yourself to be found online is Read more about Boost Your Online Visibility[…]