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When you walk through a book shop or visit an online book store, what attracts your eye? I bet it's a catchy title!
A good example is Tim Ferriss' book,"The 4-Hour Work Week." That title flew off the book shelves, shot to the top of the best seller list and made Ferriss famous. (His ideas were controversial and the term became a pop culture catch phrase. How cool is that?)
know, I'm a big proponent of having your own book and being a published author. A book can do wonders for your credibility as an expert and put you on the media's radar for free publicity.
No question, a key element of your book's success is its title. Titles sell books. But, getting the title of your book "just right" can be tricky.
Tim Ferriss tested title
after title until he found the one he felt confident
The story is that Tim tested his possible titles to his
target market via Google Adwords and chose
the one that received the most clicks, knowing it
would be a winner on the shelves.
Although it's a great idea and seems to have worked for him, it can be an expensive approach
for the rest of us!
So how do you decide if YOUR title is a good one?
"Guessing" a title that sounds good to you and a few friends isn't a
good strategy. In fact, it could be downright
embarrassing, if your title flops.
There is a way you can test your
book title out on a group of your peers,
plus a book writing and publishing pro,
to see if it has potential.
Here's a quick reminder about a free call my friend and colleague, Donna Kozik, is
hosting this Wednesday, September 1, to help you create a great book title.
Donna is calling the free call "Title Idol" and
you can find out all the details, plus get access
to Donna's "How to Determine a Winning
Book Title" article here:
It's my affiliate link but the call is absolutely FREE.
If you've ever dreamed of adding "author" to your name, don't miss this call. It promises to be both fun and informative!