These are exciting times to be the Media. You can be both a consumer and CREATOR of digital media more easily than ever.
And a hungry audience is waiting to hear from you. Did you notice the latest iPhone/iPad IOS update made the podcast app a pre-installed default app? CommScore reported in August that the majority of today’s digital media consumption is now through mobile apps.
Many digital media creation and distribution tools are available and more are coming out all the time. In fact, a new podcasting software “Audello” is in pre-launch this week and looks interesting.
Producing podcasts is on an upswing because people on the move are listening to all kinds of content on mobile devices in their cars, at the gym, etc. I’ve written before about the power of podcasting and its growing popularity. (You can read my past post here.) Audio is easy to consume on the go. Just put on your headphones or ear buds and you’re off.
If you haven’t included podcasting in your marketing plan before, perhaps now is the time to consider starting your own show. (I am planning mine for 2015.)
Hosting or co-hosting a podcast, even being a guest on a top influencer’s show, is a fun and effective tactic to establish your media authority and show your knowledge in your niche.
You can have your own radio-style talk show centered on what your business offers. Interviewing experts is one of the fastest and simplest ways to get exposure, attract an audience, build credibility, grow your list and create a profitable venue for products and services.
Your Podcast can help you:
- Reach more people in your target market
- Produce quick valuable content
- Position yourself as an expert authority
- Build business “fame” in your field
- Make a more personal connection to help potential customers get to know, like and trust you. (Essential for long-term profits)
You’ll need to gather recording tools and equipment, decide on the title, format, frequency and content of your show and arrange distribution channels but don’t get overwhelmed. Here is a simple checklist to follow: http://create.blubrry.com/manual/getting-started/create-new-podcast-checklist/
You can create basic audio files or go fancy with a video podcast. One recording can even be delivered as both a video and an audio-only (mp3) podcast, giving you two pieces of content for two audiences from one session.
If being on camera isn’t your thing, you can do an “enhanced” podcast, displaying images and screenshots as you speak, similar to a slideshow presentation.
Many people are also creating their podcast now with the free service Google Hangouts. Here’s a good article about how to get started that way. http://www.socialmediaexaminer.com/create-podcasts-with-google-hangouts-on-air
One of the powerful benefits of podcasting is the wide distribution that is available through syndication. People can listen anytime, anywhere automatically by subscribing to your podcast using RSS (really simple syndication). Here’s an article explaining the RSS concept: http://www.problogger.net/what-is-rss
Imagine if your podcast, like David Siteman Garland’s “The Rise to the Top,” became the foundation for a Mediapreneur empire! You could leverage your show to create products, offer services, training and coaching programs, promote events, attract sponsors and advertisers and more. The possibilities are almost endless and can be extremely profitable!
Do you have a favorite podcast? Tell us your favs in a comment!
Note: John Lee Dumas is a successful Podcaster (and user of the new podcasting software Audello). I’ve included a link to his book about Podcasting which includes video tutorials.
Are you ready to launch your very own Podcast? Learn from the best! John Lee Dumas, host of the top ranked EntrepreneurOnFire, is the undisputed authority in launching a Podcast that attracts a massive audience and income. EntrepreneurOnFire was awarded 'Best in iTunes 2013' and has generated over 7-Million downloads since launch.
In Podcast Launch, John shares how he launched EntrepreneurOnFire and turned his passion into a top-ranked business Podcast that generates a SIX-FIGURE monthly income. It started with an AH-HA moment, and passion has guided him since. John shares his journey with complete transparency so you can emulate his successes and avoid his failures. Your final result will be a podcast of your own and we couldn't be more excited for you!
Podcast Launch walks you through the entire podcasting workflow, from the very beginning stages of helping you identify your Podcast name, topic, and the equipment needed; then we focus on how to record and edit your podcast, add intros and outros, publish, embed onto your website, submit your podcast to iTunes, Stitcher Radio, and Blackberry; and much more.
Podcast Launch also focuses heavily on your Podcast Launch strategy, the best methods of growing your audience and platform, and an entire chapter is dedicated to the exciting world of MONETIZING your Podcast.
Ready for more?
Take your Podcast to the next level by joining the #1 Podcasting community in the world: Podcasters' Paradise
Podcasters Paradise is THE place to CREATE ~ GROW ~ MONETIZE your Podcast.
Podcasters' Paradise is made up of 3 components:
1. An ever-evolving library of video tutorials for the beginner, intermediate, and expert Podcaster.
2. A thriving private Facebook group and community forum where you can engage with thousands of Podcasters, exchange honest reviews, find guests for your show, find shows to be a guest on, and share the latest tips, tools, and tactics. Have questions? This amazing community is here to help.
3. To top it off, we have monthly Webinars where today's top Podcasting experts, like Pat Flynn and Amy Porterfield, Michael Hyatt, and Lewis Howes share their insider tips with the Podcasters' Paradise community. John Lee Dumas also holds a monthly Q&A session and boy do we have fun!
John Lee Dumas Bio:
John Lee Dumas is the Founder and Host of EntrepreneurOnFire, a top ranked podcast named "Best in iTunes 2013". John interviews today's most inspiring and successful Entrepreneurs 7-days a week and has been featured in both TIME and Inc. magazine, and is the founder of Podcasters' Paradise; a community where Podcasters can create, grow, and monetize their podcast. EntrepreneurOnFire generates over 550,000 unique downloads a month with past guests such as Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchuk, and Guy Kawasaki. Recaps of the 600+ episodes and MUCH more can be found at EOFire.com.